ICC FILMS Web Design (landing page)
The ICC FILMS landing page was crafted to capture the essence of a professional film production brand while driving audience engagement. Built with a clean, modern layout and cinematic visuals, the site highlights their work, services, and unique storytelling approach. The design focuses on high-impact imagery, smooth navigation, and an intuitive structure to guide visitors toward booking and inquiries.
Discovery phase
Before starting the design, I analyzed ICC FILMS’ core objectives and audience. This involved studying visitor behavior patterns, researching film industry websites, and identifying areas where competitors were falling short. Through this process, I uncovered key opportunities to emphasize visual storytelling and simplify user pathways. Insights from these findings guided the direction of the design and ensured alignment with real client needs.
Using iterative feedback loops with the client, I refined the design to balance aesthetics with usability, ensuring each section served a clear purpose.
Ideation Development
In this phase, I translated research insights into actionable concepts. I sketched multiple wireframe variations, focusing on hero imagery placement, calls-to-action, and service highlights. Once the strongest structure was selected, I developed the layout into a functional prototype. Using iterative feedback loops with the client, I refined the design to balance aesthetics with usability, ensuring each section served a clear purpose.
The goal was to evoke a sense of professionalism and creativity while maintaining easy readability. I also experimented with subtle motion effects to give the site a modern, dynamic feel.
Visual Exploration
This stage focused on defining the visual language of the brand’s online presence. I explored cinematic color grading, bold typography reminiscent of movie posters, and layouts that allow large visuals to take center stage. The goal was to evoke a sense of professionalism and creativity while maintaining easy readability. I also experimented with subtle motion effects to give the site a modern, dynamic feel.
Brand Application
Finally, I applied ICC FILMS’ brand identity consistently across the site — from the hero section to the footer. Their logo, brand colors, and tone of voice were integrated into every element, ensuring a cohesive user experience. The result was a site that not only showcases their portfolio but also reinforces their position as a creative leader in the film industry.
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